Andrew Fairlie

Creative Director at Mutual โ€” @ajwf_

These are the two universal truths in web designโ€ฆ

  1. Users have limited time & attention
  2. Clients have limited time & budget

The solution for both is simplicity.

I speak with users to understand what they need. I learn how clients can help with that. I design to bring them together.

My approach to simplify might sound easy โ€” consider it proof that I'm good at simplifying things.

If you'd like to work with me, please email